<Research>CLSA Forecasts Baidu (BIDU.US) 1Q24 Core Rev. Growth to Slow to 3%, w/ 3% Drop in Adj. EBIT
CLSA forecasted in a report that BIDU-SW (09888.HK) -0.200 (-0.186%) Short selling $82.99M; Ratio 11.602% (BIDU.US) would report slower core revenue growth of 3% YoY to RMB23.7 billion in 1Q24, while adjusted EBIT is forecast to fall 3% YoY to RMB5.2 billion, mainly due to the weakening macroeconomy. Demand for advertising in the healthcare, travel and e-commerce sectors remained strong, while demand for advertising in the property, automotive and franchising sectors was weak.